You thought being a good reporter and writer was enough to be a good journalist? That’s so 2000. Everyone knows journalists have to be good marketers, too.
Sites like Twitter, Facebook and LinkedIn are good outlets for expression and self-branding, but individually, they’re not enough. You need a site that organizes all of your material—the photos on Flickr, videos on Vimeo and terse tweets—in one location where visitors can get a true sense of who you are as a journalist.
That’s where Flavors.me comes in. The concept is simple: This site aggregates your personal content from around the Internet into one efficient and classically designed personal website. It’s true you could get a WordPress account and most likely create a fancier site with more plug-ins and customizable features, but that may take you awhile. Flavors.me won’t. I built my site while watching a rerun of Friends. And I only worked on it during the commercial breaks.
Updating your content is not an issue with Flavors.me, because your account aggregates from live sites. When you click on your site’s tabs, you’re not directed to an outside site, but to pages with outside information integrated seamlessly. Deciding what content you want featured is as easy as selecting sites from a dropdown menu. And when you finish, the end result will leave visitors with the impression that you have serious Web design skills even if you don’t. I like to call that creative marketing.
